Huron Capital acquires controlling interest in ExperiGreen

ExperiGreen operates in markets like Charlotte, Chicago, Detroit and Cincinnati.

August 19, 2022

Huron Capital, a middle market private equity firm, has acquired a controlling interest in ExperiGreen Lawn Care.

ExperiGreen operates lawn care branches in Detroit, Chicago, Indianapolis, Cincinnati, Columbus and Charlotte. ExperiGreen is run by lawn care industry veterans John Moehn, Dana Irwin, Mike Goodrich and Joe Kucik, who founded Real Green Systems, an industry software provider. Don Brown, former president and COO of Real Green Systems, will also serve as a board advisor.

ExperiGreen has completed several acquisitions in 2021 and 2022 and now has more than 40,000 customers and more than $20 million in total revenue.

READ MORE: ExperiGreen acquired TurfMan in Cincinnati

Kucik will be co-chairman of the new venture and will share that role with David Alexander, the former CEO of TruGreen and a current operating partner with Huron.

“Mike, Dana and I are thrilled for this partnership as we work to transition from a regional lawn care start-up to a national player at scale with Huron,” Moehn, the ExperiGreen president, said. “We feel strongly about the resources and expertise that Huron and Joe Kucik and David Alexander bring to the table that will propel this expansion initiative forward.”

“We were at an inflection point for ExperiGreen this year, having solidly built the six regional branches that were launched in 2017, and we are now laying the groundwork for more ambitious growth,” Kucik said. “Huron has a wealth of experience and practical knowledge in residential services, alongside a formal value creation playbook for growth companies. We are excited about their collective ability to support our ambitions to grow nationally.”