Makita launches national media campaign

The campaign will use print, digital and broadcast channels to promote the use of cordless outdoor power equipment.

LA MIRADA, Calif. – Makita has launched a national media campaign to promote cordless outdoor power equipment and their benefits, such as instant starts, lower noise, reduced maintenance, and zero emissions.
The “Rule the Outdoors” campaign includes a series of television commercials, digital/print advertising, social advertising, and a billboard in New York City’s Times Square that showcases main products from Makita’s cordless outdoor power equipment line and the benefits of the gas-free equipment.
“With this media campaign, we will drive awareness of our industry-leading cordless technology,” elaborates Brent Withey, senior director of brand marketing, Makita U.S.A. “We are reaching both professional and homeowner users to show how convenient it is to use the same LXT battery found in over 225 products, ranging from power tools to outdoor power equipment.”
The “Rule the Outdoors” campaign is the company’s first use of national broadcast television. This commercial which will air during prime-time spots within highly-rated shows on Discovery Channel, ESPN, History Channel, CBS, and other networks (see chart for details). The 30-second television commercial can also be viewed here.  
Sample of “Rule the Outdoors” Commercial Airings
Discovery Channel
Deadliest Catch
Diesel Brothers
Motor Mondays
Sports Center
Live Sport Events
History Channel
American Enthusiast: Drive
Forged in Fire
Motor Trend