Unwavering commitment

State of the Industry Report - State of the Industry Report

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October 13, 2020

This year has come with a set of unprecedented global challenges affecting every facet of our lives, personal and professional. As a manufacturer it is our duty to closely follow the changing needs of our dealers and most importantly, our customers. In the turf industry, we might not be able to celebrate the strides and successes of 2019, but the good news is the turf segment has shown amazing resiliency to the changing business landscape.

At Kubota, we understand that while work conditions and restrictions vary from state-to-state, an eye on efficient equipment and flexible financing is more critical than ever to allow landscapers to compete, remain profitable, and grow. We are grateful that in most regions landscaping is deemed an essential business, and while we may have to pivot on some fronts, others are moving forward as usual.

We have a long history of engineering equipment that greatly reduces time for commercial contractors, and Kubota continues to refine our equipment offerings with performance and efficiency in mind. Last year, Kubota entered the stand-on mower category with three new machines and this year we added one more model to that series.

Employee retention and performance remains a major consideration for contractors; reducing operator fatigue, while improving productivity will continue to lead product development in commercial mowing equipment. Kubota recently upgraded several comfort features across our mower lines, such as adding a standard suspension high-back seat on our Z400 zero turn mower.

In addition to producing high-quality equipment, Kubota is proud to serve as an overall business partner with our dealers and customers. This year, equipment financing has proven more important than ever for the turf segment. We are proud to offer extremely competitive financing offers. In addition, Kubota is working to add more flexibility to our fleet program, to offer solutions to contractors that will better suit a wide range of changing needs.

This year, equipment financing has proven more important than ever for the turf segment.

Even in the midst of a pandemic, Kubota looks at 2020 with an unwavering commitment to the turf segment. From new products to new finance offers, we will continue to innovate in a changing work and business environment to support commercial contractors.

Let’s remain united at a time when harmony, determination and teamwork will carry us through. We are here for you.

Best regards,

Todd Stucke

Kubota Tractor Corporation

Senior Vice President, Marketing,

Product Support & Strategic Projects