Joshua Tree Experts sign second franchise

The tree and lawn care franchise is expanding with a father-and-son team of franchisees in the Pittsburgh area.

Joshua Tree Experts, the Pennsylvania-based home services franchise that provides tree maintenance, lawn care and pest control services, is expanding in Pittsburgh. Seth and Caleb Hill, a father-and-son duo, are set to open two territories in the Pittsburgh area on March 1, 2024.

Caleb Hill, 27, first considered the idea of franchising with Joshua Tree Experts while serving with the Army in Iraq.

“While serving, I had the opportunity to complete a tour in Iraq alongside Dylan DeGroat, the director of franchise development for Joshua Tree Experts,” he says. “One night, we were talking about our lives back in Pennsylvania, and he brought up his family business. It struck me as a fantastic idea, and given my experience, I decided to look into it more.”

Seth Hill has more than 20 years of experience in manufacturing engineering. During the pandemic, he was laid off and in need of a new opportunity.

Though Seth and Caleb Hill previously considered starting their own business, they felt unsure of where to start.

“Before franchising, we opened an LLC where we did some real estate work,” Seth says “What we’ve learned is that getting into business by yourself can be daunting, but having someone to guide us through the process has been incredibly beneficial.”

“The industry is really booming right now, and single-family homes, our target demographic, account for the largest component of that market,” says Joshua Malik, founder and CEO of Joshua Tree Experts. “It is the recurring revenue that we want franchisees to know can be a great asset to their business.”

Joshua Tree Experts is looking at the following markets to continue its growth: New Hampshire, Massachusetts, Connecticut, Delaware, Georgia, New Jersey and Pennsylvania.

For more information on franchising with Joshua Tree Experts, click here.