Editor's Focus: Jan. 1999

As we close the books on one year and prepare to embark on another, the quest for personal improvement spurs many of us on and our New Year's resolutions are formed.

For many people, I think the awareness that the passing of each year represents an opportunity or two that was missed motivates us to promise, ‘This year will be different.’

Of course, in some cases, the close of another December is a time for positive reflection and internal congratulation for getting the most out of 365 days of opportunity.

The dropping of the apple in Times’ Square also symbolizes an opportunity for us at Lawn & Landscape to set forth our own resolutions to pursue in the coming year, a few of which I’d like to share with you here.

For starters, obviously, we will reaffirm our commitment to continue providing professional lawn care and landscape contractors nationwide with the information you need to improve yourselves professionally and your businesses.

We’ve been fortunate in that Lawn & Landscape has grown substantially in size over the past few years, which offers us tremendous opportunity to further examine critical issues such as emerging pesticide chemistries, hot plant varieties and share even more profitability tips with you.

At the same time, the continued growth and support for T&O Service Tech magazine – the industry’s only training and educational magazine for technicians – has spurred us to increase its publication frequency to six issues in 1999.

Another goal of ours is to put even more educational options at your disposal. To that end, we will expand the Lawn & Landscape School of Management to a 2½-day program addressing some of the most pressing topics for your businesses. In addition, plans to expand our Technical Resource Library with more educational videos and additional green industry-specific books are nearing fruition.

Of course, we’re also big believers in the power of the Internet to bring contractors closer together and create an accessible forum through which the lessons experience teach each of you can be of benefit to your colleagues as well. In addition to expanding the benefits of our bulletin boards and adding live chat rooms, Lawn & Landscape Online will expand the amount of information it offers that does not come directly from the pages of the magazine.

These are just a few of our resolutions for this year. If there are any others that you would like to see us make to better serve you, please let me know, and best wishes for a prosperous 1999.

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