Fall 2025 Commercial Landscaping Outlook: Leveraging Technology for Growth in 2026

Dear customers and industry colleagues,

After a first half of 2025 that felt much like late 2024, with stop-and-start momentum and plenty of unanswered questions, early summer brought a welcomed uptick. June and July were more positive, suggesting our customers are adapting to an unstable market. While two months don’t make a trend, they do give us reason for cautious optimism.

As we head into fall, we still face real headwinds: lingering supply chain friction, tariff-related cost uncertainty, and ongoing challenges around labor, regulation, and weather variability are unpredictable parts of doing business in our industry. We’re not changing our near-term plan, but we are prepared to pivot quickly if tailwinds strengthen. In short, we’re steady, optimistic, and ready to move into 2026 with a clear plan—and you should be, too.

Plan with Confidence: How to Stay a Cut Above in 2026

• Secure critical assets early: Place Q1–Q2 2026 equipment orders in the fall with realistic lead-time buffers. Whether you need a new stand-on or zero-turn mower, utility vehicle or track loader, we continue to diversify our equipment lines to give you versatile, high-quality options to right-size your fleet and keep your crews productive.

• Standardize where possible: To simplify your operations, standardize the brands you use, your training, diagnostics, and parts stocking processes. At Kubota, our one-stop shop equipment offerings are in direct response to your specific needs, working with our dealers to back your business with the best service and support. To further simplify, consider fleet programs like Kubota’s Turf Fleet Program that offer exclusive discounts and ensure you get the best value to keep you mowing while your equipment is in for service.

• Make the most of your fleet: Maximize productivity gains by investing in standardized systems and technology like telematics for route optimization to help offset labor and material costs.

• Invest in people: Strengthening retention strategies with predictable schedules, recognition, and clear career paths is often more effective than chasing headline wage rates.

• Finance wisely: Revisit financing offers to gear up for spring. Lock in terms and keep working capital flexible. When possible, align payment milestones with project phases to protect cash flow.

• Diversify and harden operations: Broaden your client mix across sectors and geographies where feasible. Specify resilient, region-appropriate plant palettes and soils. Document storm response plans and communicate them to your customers before weather events occur.

The fundamentals of the turf industry remain strong, and with thoughtful early planning we can convert today’s variables into tomorrow’s advantages. By investing in the right people and tools and partnering closely with Kubota as your one-stop-shop, we can help you turn uncertainty into opportunity.

Thank you for your continued trust and partnership. Here’s to finishing 2025 strong and entering 2026 prepared, resilient, and focused on growth.

With appreciation,