Innovation Never Stops. Neither Should You.

Today’s landscape professionals have more tools, technology and insight available than ever before. The pace of change is accelerating, but success isn’t about chasing every new advancement. It’s about choosing what truly improves productivity, strengthens your operation and delivers measurable return. Understanding market trends, benchmarking your performance and working with suppliers you trust provides the clarity needed to make confident, informed decisions for your business.

This Benchmarking Your Business Report is designed to help you understand how landscape professionals are succeeding in the markets they serve. It offers insight into how contractors are evolving to meet today’s challenges and preparing for tomorrow’s opportunities. We hope it provides perspective you can use to move forward with confidence and grounded optimism.

At Exmark, our focus is simple: deliver innovations that enable contractors to maximize productivity and minimize downtime. In fact, more than 30 years ago the original Lazer Z changed expectations for commercial zero-turn performance, durability and cut quality. We’ve continued to raise that standard ever since.

Today, the redesigned Lazer Z platform continues a legacy of raising the bar for commercial mower performance and durability. Built from this same commitment to innovation, Vertex commercial stand-on mowers deliver the productivity and cut quality contractors rely on, with deck size options suited for everything from compact properties to wide-open spaces.

We’re also expanding what’s possible in commercial mowing with the Turf Tracer with XiQ Technology. Its autonomous capabilities are designed to enhance productivity while prioritizing safety across a wider range of mowing conditions.

When an innovation, or the advancement of an existing technology, is ready for commercial contractor use, you’ll see it from Exmark. We’ve built our business by helping customers consistently exceed expectations, and we value the relationships that make that possible.

If you’re already part of the Exmark family, thank you. If not, I encourage you to visit your local authorized dealer and see what’s possible for your business.

Here’s to making 2026 a strong, profitable year.

Bryant Van Meeteren
General Manager, Exmark and Z Turf Equipment