Knowledge is Power

During the first three months of 2005, Bayer conducted eight educational summits for LCOs and PMPs on fire ants and TopChoice™, a professionally-applied fire ant control product from Bayer Environmental Science.
 
“It’s important for LCOs and PMPs to not only be knowledgeable about our products, but the pests they treat, and the most efficient ways to sell to their customers,” says Bryan Gooch, business manager, insecticides, Bayer Environmental Science. “These summits provide a forum for LCOs and PMPs to offer feedback and learn new techniques from some of the most renowned experts in the field.” 
 
The summits, which took place in Dallas, Houston, Myrtle Beach, Palm Springs, Tampa, Destin, West Palm Beach and Orlando, consisted of a full day of CEU accredited lectures from entomologists, specialists working in the field and marketing and public relations experts.  Attendees received a take-home binder with relevant product and marketing information, as well as a sales video, with tips on how to sell in various situations.
 
“No one else in the industry does a program like this, and I find it very helpful for myself and my employees, not only because of the educational and sales talks, but also for the CEU credits,” says Gary LaScalea, GroGreen, Dallas, Texas.
 
TopChoice is a low-dose, non-bait granular insecticide that requires just one annual application by a licensed professional. It provides unsurpassed control of fire ants for one year, eliminating existing mounds and preventing new mounds from forming.
 
Bayer is currently planning 10 summits during the first two months of 2006.  For more information visit www.nofireants.com or speak to your local Bayer sales representative.