ASV launches new website, brand strategy

GRAND RAPIDS, Minn. — ASV Holdings, a manufacturer of all-purpose and all-season compact track loaders and skid steers, has introduced a new brand strategy highlighting its products' features and qualities. The company also launched a new website with features to improve customer experience and ease of use.

“ASV is seeing exceptional growth so this brand and website launch come at a critical point in our company’s development,” said Justin Rupar, ASV vice president of sales and marketing. “The brand puts a spotlight on the unique differentiators of ASV, the company’s core values that make us who we are today, and our commitment to our customers to provide premium products that allow them to do their best work in countless applications. This includes providing all-season, all-terrain equipment that enables contractors to do more in more places than they ever thought possible.”

Internet users can find the website at asvi.com. The site showcases the company’s new brand identity and highlights ASV’s competitive advantages and product strengths. It includes a streamlined look and updated navigation tools. A new price quote tool allows potential customers to configure a machine with the features they desire and request a quote from their nearest dealer. In addition, the site includes a blog and newsletter sign-up section, providing easy access to product news and stories from ASV machine operators.