Why they buy

Published February 13, 2013

Throughout this report, we’ve analyzed what homeowners think about landscapers, how they feel about price and what they want when it comes to communication with contractors. Now, we bring you data that should help you craft some targeted sales messages to your existing or potential customers.

We realize that every customer and client is different, but the questions and answers on this page are designed to help you focus your marketing to a fine point and close more quickly. As in earlier sections, we’ve broken out the data to illustrate both homeowners generally and the subset of homeowners who buy all or some of their landscaping services.