Why lawn care operators should tap the rapidly growing mosquito control market

For today’s lawn care operator (LCO), business growth is increasingly tied to services that extend beyond maintenance and application. Homeowners see mosquitoes as a nuisance pest — appealing for relief in their own backyards. Mosquitoes are more than a nuisance, they’re the deadliest animal in the world, transmitting diseases that cause more than 725,000 deaths globally each year. Mosquito services are a clear opportunity that is reshaping the residential services market.

Homeowners are placing a higher value on outdoor living, which has made effective mosquito control an expected part of property care rather than a luxury. That shift is reflected in consumer behavior, with rising searches for “eco-friendly mosquito control,” “mosquito control services” and “mosquito treatment near me.” At the same time, mosquito activity is increasing as longer periods of warm weather extend mosquito season and create more favorable breeding conditions. More active days mean more biting pressure and a greater need for ongoing control. For the LCO, this demand represents clear purchase intent and an immediate opportunity to add profitable services.

The financial opportunity is already being realized among LCOs. In the 2025 State of the Mosquito Control Market, L&L reported that 54% of LCOs surveyed offer mosquito control services. 82% of respondents expect mosquito control work will be on average or higher than previous years. We expect these numbers to increase. Lawn care routes often cover the same properties that need mosquito control. The mosquito customer might be your lawn customer, meaning programs can fit your regular schedule. And seasonal or monthly contracts for mosquito control create ongoing cash flow.

Differentiation remains critical. Homeowners want mosquito control solutions that are effective while being mindful of the environment. Eco-conscious mosquito control options that protect pollinators such as bees and butterflies are becoming a deciding factor. Targeted approaches, including botanical-based mosquito stations and auto-dissemination systems, allow LCOs to control mosquitoes precisely where they rest and breed without drift into neighboring properties.

Solutions such as Barricor® Essential Mosquito Control and the In2Care® Mosquito Station exemplify a precise, mosquito-only approach to control. Barricor Essential Mosquito Control uses a botanical-based formulation to deliver same-day knockdown with 100% mosquito mortality within 24 hours*, targeting mosquitoes where they rest without drift into neighboring properties, and it’s safe on bees and butterflies. The In2Care Mosquito Station provides continuous, multigenerational control by using mosquitoes themselves to spread control to nearby breeding sites, eliminating larvae and preventing eggs from developing. Together, these solutions offer LCOs flexible service models, predictable monthly revenue and a differentiated program that increases overall profitability while meeting homeowner demand for effective and precise mosquito control.

Envu understands that adding new services can feel complex. That is why we’re offering tools and training programs to help LCOs grow with confidence. Mosquito control is a natural extension of lawn care. LCOs who act now can meet rising customer expectations, build recurring revenue and strengthen their competitive position in an increasingly crowded market.

Sincerely,
Shawn Mullen

*24 hours for Aedes and 48 hours for Culex when used as directed.

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