Kelly Girup

There’s something special about people who choose a career in a niche industry. While we may each develop areas of expertise, much of what truly defines us is learned on the job, through trial and error, mistakes turned into lessons, and the guidance of mentors willing to share their experience. In my 25 years in this industry, I’ve come to realize that what sets it apart isn’t just the work we do, it’s the people: their passion and their generosity. When I look back on my career, I don’t just remember projects or positions; I remember the people who helped me grow.

My passion for horticulture didn’t begin with a career plan — it began with dirt under a friend’s fingernails. In high school, I noticed a classmate whose hands reflected a world I hadn’t yet discovered. That curiosity led me to our school’s horticulture program, where I enrolled in every class available and quickly realized I had found my place. What started as a love for getting my hands dirty grew into a career shaped not only by plants, but by people.

One of the most formative chapters of my career was spent at a local garden center, surrounded by gardeners whose passion for plants was contagious. What stood out most, however, was their generosity. Questions were welcomed, knowledge was shared and learning happened through constant conversation. That environment reinforced an important truth: success in this industry rarely happens alone.

That evolution underscores why relationships matter so deeply in horticulture. Networking isn’t just about advancing your next job opportunity; it’s about staying connected to the industry and advocating for yourself by sharing ideas and building trust. Some of the most valuable relationships are the ones that don’t have an immediate payoff.

I’ve seen the impact of intentional networking firsthand through my involvement with the Landscape Illinois Women’s Network. Our monthly informal Coffee Talks create a supportive space for women to connect, exchange ideas and discuss topics ranging from leadership to navigating a male-dominated field. They’re a reminder that having a network of peers who understand your experience can make a tangible difference.

In a fast-paced, seasonal industry, it’s easy to become siloed. Schedules fill quickly, customer demands pile up and time feels scarce. Making time for a phone call, or a quick check-in with a colleague, former coworker or even a competitor can spark ideas, solve problems and remind us that we’re part of a much larger team.

This mindset extends to customer relationships as well. Authenticity and customer service go hand in hand. When we “sell the value,” we’re not just quoting a price — we’re helping clients understand the expertise, care and craftsmanship behind our work. Transparency builds trust, and trust builds long-term relationships.

Collaboration also means celebrating everyone’s wins. When a competitor succeeds, it elevates the perception of our professions. Building bridges allows us to advocate not just for our own businesses, but for the profession we share.

At its core, networking is choosing community over competition. It’s self-advocating while lifting others up. Growth may be the goal, but it never happens alone. Strong landscapes and strong industries thrive because of the connections behind them.

As you prepare for your 2026 season, consider reaching out to someone. Join a networking group, reconnect with a colleague or share your knowledge with someone in the industry. Every connection we make strengthens our community and helps the industry grow.