Isuzu starts national dealership graphics program with Wrapmate

Isuzu Commercial Truck of America has launched a new national dealership graphics program in collaboration with Wrapmate, a nationwide vehicle graphics provider. The program enables dealers to offer professionally produced vehicle wraps and graphics directly at the point of purchase. The program will be available at over 300 Isuzu dealers across the United States.

Designed with Isuzu dealership sales staff in mind, the program features a digital experience that allows sales teams to present customers with visual wrap and graphics options tailored to Isuzu N-Series and F-Series trucks with van bodies. Customers can clearly see options, evaluate designs early in the buying process, and select solutions that fit their budgets.

The program utilizes premium 3M wrap films to support long-term durability, consistent appearance, and high-quality performance. Customers can also include graphics as part of their truck purchase transaction. When applicable, graphics can be incorporated into the sales agreement, allowing customers to finance their branding alongside the vehicle itself.

“This program delivers a powerful new capability for our dealers and meaningful value for the customers they support,” says Brian Tabel, assistant vice president of marketing at Isuzu Commercial Truck of America. “By integrating vehicle graphics into the purchase process from the beginning, dealers can help customers visualize their trucks earlier, compare options with confidence, and move forward faster with smarter decisions.”

“Together with Isuzu dealers, we can help commercial customers get on the road and ready to represent their business from day one,” says Ryan Kalman at Wrapmate. “This program gives dealerships a simple, consistent way to offer graphics during the sales process, with transparent pricing and coverage options that align with each customer’s goals.”