Jobber promotes Kaplan to chief product officer

Jobber has promoted Matt Kaplan to chief product officer. 

In this role, Kaplan will lead Jobber's global product and design function, shaping the company's long-term product strategy. Kaplan joined Jobber as senior vice president of product in 2024. Under his leadership, Jobber significantly expanded its AI and automation capabilities, multi-product offerings, and product and design teams.

"Matt understands how to build products that scale alongside ambitious businesses," says Sam Pillar, CEO and co-founder of Jobber. "As our customers' needs evolve, his leadership will be critical in strengthening our platform and ensuring Jobber continues to stay ahead of rising expectations across the home service category."

Kaplan brings more than two decades of experience scaling vertical SaaS companies. At Toast, where he served as senior vice president of product, he helped grow the business to over $1 billion in ARR, expanded its customer base to more than 100,000 restaurants, and played a key role in the company's 2021 IPO. He has also held senior product leadership roles at LogMeIn and Acquia.

"I'm honored to step into this role at such an exciting time for Jobber," Kaplan says. "Blue collar pros are the lifeblood of our economy, and they deserve technology that helps them grow without adding complexity. I'm excited to lead our teams as we apply AI to remove manual work, personalize workflows, and help home service businesses scale and succeed."