Tips from the Top: Make and market your brand

Andrew Gross, Mariani's senior vice president of marketing, tells us about best practices (and common mistakes) in telling the world about your business.

Ready to start or grow your landscaping business?

Learn from executives at some of the industry's top-performing companies, all of whom are frequent players on Lawn & Landscape's Top 100 list.

In this final installment of the first run of Tips from the Top, Andrew Gross tells us how he helps Mariani Premier Group establish and market its brand. The company ranks No. 5 on Lawn & Landscape's Top 100 list with nearly $657 million in revenue. Gross is the company's senior vice president of marketing.

In this interview, Gross mentions several resources you can use to market your landscaping business. This includes Simon Sinek's Golden Circle and Carl Jung's archetypes. He also explains common mistakes in logo and branding design (don't forget about your website dimensions!), plus some brands that he feels have really crushed it in the branding and marketing world. And how long does it take to actually come up with a logo design anyway?! 

Past episodes 

J.T. Price from Landscape Workshop kicked off our podcast miniseries last month with advice on how to craft a strong business plan — the guidelines every landscaping company needs to be successful.

Then, Phil Key joined the series to talk about why knowing your numbers is essential to building a great business. And finally, Brian DuMont from Yardnique told us how he and his team equip themselves with the right tools to get the job done.

Up next

There will be another batch of Tips from the Top episodes later this year. In the meantime, catch up with all of our Top 100 coverage, including a look at our commemorative poster and some interviews with the freshest faces to the list.

And, if you want to keep up with the latest industry news surrounding Top 100 companies, check our website often.