$21 Billion Market Must Confront Changing Climate

According to a newly published report, concerns about noise pollution, fertilizer contamination and water waste could have a positive effect on the market if addressed correctly.

The market for lawn and garden supplies, services and equipment has historically been controlled by tight environmental regulations on the national and local level. According to The U.S. Lawn and Garden Market, a newly published Packaged Facts report available at MarketResearch.com, the concerns about noise pollution, fertilizer contamination and water waste that have long plagued the industry could have a positive effect on the market if addressed correctly.

The lawn and garden industry has been slow to acknowledge that weather extremes have become more frequent in recent years and, as a result, has lost out on the opportunity to profit from offering products that protect the environment. The Packaged Facts report states that developing and positioning products that are environmentally friendly would enhance the image of the industry while also giving customers a new reason to make purchases in the category.

"Hybrid mowers, water conserving sprinklers and organic fertilizers are all potential goldmines for industry players," said Don Montuori, acquisitions
editor for Packaged Facts. "Consumers who want to tend to their yard in an ecologically sound manner will pay big money for the right tools, and as the industry stands right now the big players are missing out on all of that revenue."

The U.S. Lawn and Garden Market provides detailed information about buying behavior, as well as distribution and marketing trends, product development and emerging promotional campaigns. The reports also include historical sales data, as well as market projections through 2008.

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