<font color=red>QUICK TIPS</font> Sign (and Keep) More Customers

Every once in a while it can be a good idea to re-examine your marketing and sales strategies and pick up on opportunities that might have slipped by before. Here is a sampling of tips offered at a recent marketing seminar hosted by Real Green systems. Owner Joe Kucik and fellow presenter Mike Dauer share these and other strategies at the seminars, being offered throughout the fall.

• New homeowner information can be found at the county courthouse. This demographic is five times more likely to buy your services because they’re willing to spend more money on it than the settled homeowner
• Discouraged by the Do Not Call list? Remember, you are allowed to call those who sign up for up to 30 days after they sign up
• Generous offers, such as 50 percent off the first spray application, or free grub control, can get more customers in the door, which can lead to more sales
• When sending direct mail pieces, include addresses of nearby customers so the potential customers can see examples of your work
• Be sure your prospective customer lists are up to date and that no entries are duplicated. These inaccuracies could lead to multiple mailings to one house or calling a customer the wrong name, which won’t help land a sale
• Tell customers or prospective customers what work needs to be done instead of waiting for them to ask you to do it. They’ll be glad to know you’re attentive to their lawn’s condition