<font color=red>Video:</font> Perceptions of Green

SYLACAUGA, Ala. – “Green is what we call our industry… and it’s the color of money. But green can also be the new color of leadership in the landscape industry,” according to industry consultant Jeff Korhan.

At the Agrium Advanced Technologies Green Industry Grad School Dec. 10, Korhan, owner of True Nature, got attendees talking after he showed a Linkin Park music video titled “What I’ve Done.” The video and song title, according to Korhan, show consumers’ perception of how global problems are being created by the very people trying to avoid them. “I asked a group of students I spoke to the week before this Agrium event who the ‘I’ was in the song title, and without hesitating, they said, ‘Us,’” Korhan says. “That is remarkable that at that age, they get this already.”

Korhan went on to explain that in President-Elect Barack Obama’s acceptance speech, he pointed out three issues that are to be his main focus during his presidency: the economy, two wars and what he calls the planet in peril. “Some people may be disenchanted or angry about what’s going on in the world, and your future customers may be some of them,” he explains. “But when it comes to sustainability, we can drive change now in our own backyard. We are in a position of leadership.”

This video from the event shows a portion of Korhan’s speech and Linkin Park’s video. Watch with new eyes and share your thoughts about the issue at www.lawnandlandscape.com/messageboard.