ABI Attachments has launched its new brand, Force by ABI.
As a separate entity from ABI Attachments, Force will focus on engineering equipment for professionals in ballfield grooming, landscaping, laser grading and sports turf installation. The brand will have its own dedicated website, logo and informational resources.
"Baseball and softball field experts know our Force Z-23 as the machine that revolutionized infield grooming,” says Scott Holmes, co-founder of ABI Attachments. “With Force by ABI as an independent brand, specializing in cutting-edge equipment and machines for ballfield grooming, landscaping, and sports turf installation the revolution has just begun."
By focusing exclusively on these sectors, Force aims to deliver tailored equipment solutions that meet the unique demands of ground preparation, maintenance, and care. The Force brand rollout will be featured on its own website that will also include a pilot season of its own podcast, Ground Etc.
"Force represents our commitment to innovation, excellence, and our passion for serving professionals in these industries,” says Jim Catalano, CEO of ABI Attachments and the new Force brand. “With Force by ABI, we can sharpen our focus, deliver enhanced solutions, and build even stronger relationships with groundskeepers, contractors, and anyone else doing serious groundwork."