AmericanHort hosts webinar on turning ideas into business success

Industry consultant Judy Guido is leading the webinar on Sept. 12.

Industry consultant Judy Guido is leading a webinar on turning ideas into business success, no matter the employee's role or level in a company. 

The webinar's called "Four Proven Steps For Getting Buy In And Selling Your Ideas." Guido will share her four steps that transform vague ideas into concrete value propositions, differentiated strategies, and successful products and services.

The session will also include:

  • Three distinct types of hypotheses and how to create a good business proposition  
  • How to use business experiments, testing and learning cards to validate your ideas
  • How to recognize if you should move forward with your idea or start over
  • How to ensure your idea is heard by decision-makers

The webinar is on Sept. 12 at 2 p.m. EST. It's free for AmericanHort members and $49 for non-members. To register for the event, click here.