ANLA Management Clinic to Respond to Economic Challenges

The schedule for the 2009 Management Clinic, presented by the American Nursery & Landscape Association (ANLA), has been built to include sessions that address the challenging marketplace and tighter economy. 

“Our goal this year was to offer our attendees a program that would directly address the tough economic climate," says ANLA President Greg Schaan, Imperial Nurseries (CT). "One that would talk about how to run leaner, work with banks and identify new opportunities. In short, an event you can’t afford to miss.”

The full schedule for the 2009 ANLA Management Clinic, the green industry’s premier business education event, to be held in Louisville, Ky., Feb. 6-9, 2009, is now available at www.managementclinic.org.

Sessions including, “Preparing to meet your banker: The new credit reality,” presented by long-time industry consultant, George Koziarz, will cover important skills for weathering a challenging economy. The 2009 Management Clinic also explores new revenue opportunities including the growing market for sustainable products, the shifting market for caliper trees, and how to bridge the demographic gap between the Baby Boomer and Millennial generations. ANLA Management Clinic Programming Committee Co-chair, Scott Price, Snow’s (VA), stated, “We know that sales among our existing customers are likely to shrink in this economy. As business owners and managers, we can’t only cut costs, we’ve got to aggressively look for new sources of revenue to replace those lost sales.”

It’s not all doom and gloom, Scott says. 

“The ANLA Management Clinic is the place where I always come to get recharged, and this year will be more important than ever.  There will certainly be some frank talk about the realities of this market, but this is a group that is always looking forward to the future.  Coming to the Management Clinic is my way of making sure that my business is ready when the market inevitably rebounds.”

For more information about the 2009 ANLA Management Clinic, or to register, visit www.managementclinic.org or contact Ashley Giuda at meetings@anla.org or 202/ 789-2900.