APLD Announces Practical Techniques Seminar

The Washington Association of Professional Landscape Designers (APLD), is presenting “Learn How to Grow Your Business,” a marketing seminar for landscape professionals.

The American Nursery and Landscape Association states that more than 67 percent of consumers say the first thing they look for is good references and a good reputation.

“A good reputation is a great start, but if few people know about it, it’s not going to bring in much business,” advises Robbin Block of Blockbeta Marketing, a presenter at the seminar. “Most businesses wait for word of mouth to spread, but marketing can amplify the message to reach a wider audience.”

The seminar will cover aspects of marketing pertinent to landscape designers and builders, including understanding buyers, differentiating services, effective branding, website development and promotion, and increasing referrals. A panel of industry business owners will offer insights into their success.

The seminar will be held  from 8:30 a.m. to 4 p.m. April 12 and April 13 8:30 a.m. to 2:30 p.m. at the Center for Urban Horticulture, NHS Hall, 3501 NE 41st Street in Seattle. Attendees may sign up for one or both days. The cost is $245 per person for both days, with a 10 percent early registration discount before March 23.

About the APLD

The Association of Professional Landscape Designers is an international organization representing over 1,200 members around the world. Its goal is to advance landscape design as an independent profession and to promote the recognition of landscape designers as highly qualified, dedicated professionals.

About Robbin Block

Robbin Block offers small business advice and instruction through her consulting firm, Blockbeta Marketing. Her insightful and energetic style is contagious. She's taught at universities, consulted and worked for companies of all sizes, and counseled hundreds of small businesses from startup and beyond. Her specialty is innovative, mobile and Internet business models.