Arborjet, Ecologel launch program

OCALA, Fla. – Aborjet and Ecologel have launched a new Hydretain Advantage Program. Hydretain is a soil moisture management technology, designed to reduce watering requirements of turfgrasses, trees, shrubs, flowers, indoor and outdoor plants and agriculture.

The program, which aligns with the initiatives of Smart Irrigation Month, provides an opportunity for lawn care operators (LCOs) to grow their business while helping their customers combat dry spots, wilt, drought and watering restrictions, particularly during the driest months of the year. 

Originally launched in 2011, The Hydretain Advantage Program was developed to provide free marketing support to lawn care operators. The mission is to help LCO’s offer Hydretain services without having to spend time and money developing their own individualized sales and marketing materials.

“The more an applicator knows about our products, the more comfortable they will feel in offering the service,” said Ecologel Director of Marketing, Sarah Spatola. “Education and agronomic support have always been a key component to the program, but in this COVID era, we’re transitioning to include more opportunities to learn via live and pre-recorded webinars. Over the last few years, we’ve seen a significant shift in the way our customers communicate with their customers and we wanted the program to support the need for increased digital content and messaging.” 

In addition to increasing their digital marketing support, Arborjet/Ecologel has upgraded the Hydretain Advantage Program to include an account management system as well as a point-based reward system.