The steady financial growth of the Arysta LifeScience turf & ornamentals product portfolio has enabled the company to increase its sales, marketing, and communications staff to better serve expanding market opportunities and customer needs.
In the sales and marketing management areas, Bill Liles will assume a new position for the T&O business unit as a key account manager, and Steven Dal Sasso will assume the role of T&O business manager.
“As we grow and expand our product line, it will be critical for Arysta turf and ornamentals to have closer ties with customers who are handling private labels and technical active ingredients within their unique businesses. I am pleased that Bill Liles will bring his extensive knowledge in this industry and his excellent relationships to grow our business with key accounts”, said Dale Chaney, Head, Horticulture and Turf & Ornamental at Arysta LifeScience North America.
Dal Sasso started with Arysta LifeScience as T&O product manager, and has been instrumental in its significant recent growth. He brings broad scope and depth in both agricultural and professional products marketing and sales functions to his new assignment. “I believe Bill and Steve will provide excellent leadership to the T&O business, and expect our business to continue its exceptional growth, as they focus on their new roles,” Chaney added.
The company has also announced the addition of Linda Frerichs as head, global communications, Arysta LifeScience Corporation. Frerichs' role includes marketing communications management of the North American T&O, Horticulture, Row Crops, and Cereals business units, as well as Arysta LifeScience global corporate communications. Frerichs has extensive sales, marketing and communications background at Zeneca and Syngenta Crop Protection, most recently as business strategy manager and marketing communications manager at Syngenta Professional Products.