Lyon, France / Montvale, NJ ---- Aventis Environmental Science, a business unit of Aventis CropScience, announced today that it has reached agreement with The Clorox Company to purchase The company’s MAXFORCE® brand products for the professional pest control markets. MAXFORCE® offers a wide range of bait products to control ants and cockroaches. The parties agreed not to disclose the price of the transaction.
Under the terms of the agreement, Aventis Environmental Science will have the global rights to sell MAXFORCE® to the professional pest control markets. Aventis Environmental Science is already the exclusive distributor for MAXFORCE® in Europe and is selling MAXFORCE® in South America.
“We are pleased with the acquisition of the MAXFORCE® brand and products,” said Pascal Housset, CEO of Aventis Environmental Science. “MAXFORCE® rounds out our portfolio of high-performance, professional products for pest control and fills a geographical gap.”
MAXFORCE® is currently sold in more than 100 countries, based on fipronil or hydramethylnon as active ingredients. In the United States, MAXFORCE® uses bait technology primarily with fast-acting fipronil, the same active ingredient that has proven to be highly effective on termites in TERMIDOR® termiticide/insecticide, which is manufactured by Aventis Environmental Science.
Aventis Environmental Science offers a broad product portfolio for turf management and is part of Aventis CropScience. The company employs about 14,400 people in more than 120 countries worldwide. For more information on Aventis, visit the Web Site www.aventis.com.
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