Bad Boy Mowers and Briggs & Stratton Sponsor Nextel Cup Race Car

The companies sponsored the No. 23 car at Talladega last week.

MILWAUKEE, Wis. – Bad Boy Mowers and Briggs & Stratton Commercial Power were two of several sponsors of the No. 23 car in the May 1 Aaron's 499 NASCAR Nextel Cup race at the Talladega Superspeedway.

The car, which is owned by Bill Davis Racing, was driven by Mike Skinner and finished 42nd after running in the top 20 before being involved in a 25-car wreck about two-thirds of the way through the race. 

Bad Boy Mowers, whose mowers are powered by Briggs & Stratton Vanguard Big Block engines, said sponsoring such a prestigious race was an easy decision. 

"Sponsoring the car is one of the best promotional events for our company,” said Owner and CEO Phil Pulley. “Not only did it increase exposure for our company, but it also introduced our mowers to potential customers.”

Briggs & Stratton Commercial Power was also thrilled to participate in the race. 
"This was our first NASCAR car sponsorship and it provided an excellent opportunity to introduce us to the NASCAR fans," said Doug Page, Briggs & Stratton Commercial Power director of commercial marketing. "Bad Boy Mowers and Briggs & Stratton Commercial Power were delighted to be part of the race and Commercial Power is pleased to provide our industry-leading Vanguard BIG BLOCK engines to the commercial cutting industry."