BASF Appoints Director of Specialty Products Division

BASF Agricultural Products (AP) announced it appointed Paul Rea as director of its Specialty Products Division (SPD). The SPD group consists of three businesses within BASF AP, including Professional Pest Control, Professional Turf & Ornamentals and Professional Vegetation Management.

Rea has been with BASF for more than six years and his most recent assignment was director of regional marketing for North America. Prior to that, he was involved in the company’s divestiture of the Microflo business and global marketing efforts for BASF’s line of herbicides.

“Paul’s background and experience will prove invaluable as we move forward with our Specialty Products Division,” said Markus Heldt, group vice president, BASF Agricultural Products.  “His key focus will be working closely with his management team and their respective customers within pest control, turf & ornamentals and vegetation management to ensure continued mutual success.”

“SPD is integral to the business success of BASF Agricultural Products,” said Rea. “I look forward to working with the team and growing our business in an ever competitive marketplace.”

Before supporting BASF in North America, Rea was national sales manager for BASF Australia, Ltd. overseeing commercial strategies and implementation for the company. 

His experience prior to BASF included working within the retail distribution network and more than 10 years with a major seed company in both Australia and New Zealand.

Rea lives in Cary, N.C. with his wife and three children.