The BASF Professional Turf & Ornamental group has announced the final integration of TopPro Specialties into its existing professional turf business.
This move, representing a strategic merger of products and people, is intended to expand and fortify the BASF Professional Turf and Ornamental group. With a clear focus on customer needs and service, the company will provide a solutions-based portfolio and approach to the market.
“We’re both proud and excited to complete this move,” described Mike Toce, business manager for the Professional Turf & Ornamental group. “It is our intention to send a clear message to you, our customer, that BASF is committed to playing a role in the success and sustainability of your business by providing the best products and services in the industry.”
Since plans for this integration were first announced in late 2002, BASF has been examining the strategic role that each TopPro product might add to the BASF Professional Turf portfolio. As a result of this careful planning, the products included in this action are:
Fungicides:
Herbicides:
Insecticides:
“The selection of these specific products combines the best of both worlds from TopPro and the BASF Professional Turf group,” Toce observed. “What’s more, as BASF moves forward with the integration, our goal is to make the process as seamless as possible for our customers.”
Each member of the sales team has been fully briefed on the details of the integration and the specific implications for all customers in all regions, Toce explained. Customers will have easy access to information through their contact with any regional sales representative.