BASF restructured its national sales, key accounts and technical support teams regionally to provide what it is calling "an enhanced solutions-oriented approach towards customer service." The new structure joins the three groups as an integrated function, divided into teams focused on the warm- and cool-season areas. It also involves additions and regional adjustments to the sales team along with new education, programming and research commitments.
"This new structure features one region covering the northeastern cool-turf area and southern region that reaches west through California and into the Pacific Northwest," explained Mike Toce, business manager for the BASF Professional Turf and Ornamental Group. "This approach will allow our sales and technical support to provide a more specialized regional focus against the different weed and diseases problems present in warm- vs. cool-season turfgrasses. With the variety of conditions that are specific to each area, this strategy will be more solutions oriented and directed at customers' needs."
To support this initiative, BASF appointed Rick Kalik as the new regional sales and key accounts manager for the northern United States. Kalik will manage a six-person sales team that will cover a cool-season territory as far west as Wyoming in addition to states northeast of Colorado. Kyle Miller will function as a technical specialist across the same states.
Allison Moskal will lead a seven-person team handling the southern and Pacific Northwestern regions in her new position as regional sales and key accounts manager for the sorthern United States. Kathie Kalmowitz will provide technical support for this territory.