Bayer Announces Marketing Position Changes

MONTVALE, N.J. – Bayer Environmental Science recently announced several position changes within the marketing group at the company’s corporate headquarters, based here.

Michael Daly is the new director of marketing for the Chipco Professional Products Division. Formerly manager of the lawn and landscape sales region, Daly has been with Bayer for four years. Previously, he was marketing director for Bayer Corp., in Kansas City, Mo. A native of Iowa, he also held marketing positions for Novartis T&O (now Syngenta) and has 22 years experience in the green industry.

Jim Fetter is now manager of the lawn and landscape sales region. Previously, he was director of marketing for the Chipco Professional Products Division for two-and-a-half years. He also was director of marketing for the professional turf and ornamental business for two of Bayer’s predecessor companies, Aventis and Rhone-Poulenc. An Ohio native, Fetter has more than 25 years experience in the green industry.

Ben Cicora has been named business manager, herbicides/PGRs for the Chipco Professional Products Division.  He was previously a sales representative for the lawn and landscape region, covering Ohio and Michigan. Prior to joining Bayer, Cicora was a field sales representative for Dow AgroSciences in Columbus, Ohio.