Bayer Launches Informational Fire Ant Web site

MONTVALE, N.J. – Bayer Environmental Science announced the launch of www.nofireants.com, a new web destination.

Lawn care operators can pass the Web site address to their customers so they can learn all aspects about fire ant control and its importance, including fire ant biology and identification and product research and trial data.

At this site, homeowners can also find lawn care professionals in their neighborhoods via an online search tool. 

“We feel that an important step in growing the fire ant control market is to educate homeowners,” says Bryan Gooch, business manager, insecticides, Bayer Environmental Science. “Our new Web site allows us to provide the specifics about fire ant control that today’s savvy consumers demand.” 

Fire ants, which currently infest more than 325 million acres across the southern U.S., pose a serious and growing public health threat – injuring more than 20 million people each year with their stings. They currently infest Arkansas, Alabama, California, Georgia, Florida, Louisiana, North Carolina, Mississippi, New Mexico, Oklahoma, South Carolina, Tennessee and Texas (and Puerto Rico). They are moving northward and westward into Arizona, Kansas, Kentucky, Maryland, Missouri and Virginia.

The author is managing editor of Lawn & Landscape magazine and can be reached at nwisniewski@gie.net.