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MILWAUKEE – In recognition of the National Mower Tune-Up Month campaign and its positive impact on the environment, the Cause Marketing Forum recently presented Briggs & Stratton Corp. and National Wildlife Federation (NWF) with a Halo Award.
The Cause Marketing Forum (CMF) encourages businesses and nonprofit organizations to partner to help support and promote social causes, and positively influence consumers’ behavior. The CMF presents Halo Awards to organizations whose cause marketing campaigns use product promotions to demonstrat an ability to bring about positive social change.
According to the CMF, Briggs & Stratton and NWF’s “Mower Tune-Up Month” met these criteria, earning the partnership a Halo Award in the Best Environmental/Wildlife Campaign category. The annual Mower Tune-Up Month campaign encourages consumers to reduce emissions and fuel consumption by promoting yearly tune-ups. The program has significantly increased mower maintenance since its inception in 2002 and, by doing so, has improved the environment each year.
“Our unique partnership with the National Wildlife Federation has provided a powerful platform for generating awareness of the environmental benefits of mower tune-ups,” said George Thompson, vice president of corporate communications for Briggs & Stratton. “Briggs & Stratton is honored to receive this Halo Award and be recognized for the program’s positive environmental impact.”
Briggs & Stratton and NWF focused the Mower Tune-Up campaign on the 40 million U.S. households that don’t perform regular mower maintenance. By performing a simple mower tune-up, these operators can reduce emission levels up to 50 percent, reduce fuel consumption up to 30 percent and extend equipment life. Converting even a small percentage of these households is a positive step toward protecting the environment.
“For nearly 70 years, NWF has educated Americans about how to protect the environment and wildlife in the U.S., and we’re pleased to accept this award honoring our contributions,” said Jaime Matyas, NWF’s vice president of cause marketing. “A mower tune-up is an example of common sense conservation, and this program’s success shows that Americans are willing to perform simple, inexpensive steps to help the environment.”
The CMF presented Halo Awards in six different categories on June 19 in New York City. For more information about the Halo Awards and a complete list of winners, visit the Cause Marketing Forum Web site. Visit the Mower Tune-Up Month Web site to learn more about the program. The site provides helpful tips on selecting the right maintenance kit, locating retailers and dealers who sell the kits, and simple how-to instructions for performing a tune-up.
The author is Assistant Editor of Lawn & Landscape magazine and can be reached at lspiers@lawnandlandscape.com.