Briggs & Stratton Restructures Distributing Channels

The engine manufacturer announces the specifics of its plans to pare its distribution network down to six companies.

Published January 26, 2004

Briggs & Stratton Corporation recently announced a restructure of its U.S. distribution network, consolidating 16 sales and service distributors down to six.

Those distributors are:

  • Atlantic Power/Power Equipment Company, Castleton, N.Y. and Visalia, Calif.
  • Central Power Systems, Columbus, Ohio, and Tampa, Fla.
  • Midwest Engine Warehouse, Aurora, Ill., and Omaha, Neb.
  • Preferred Power, Charlotte, N.C.
  • SEDCO, Norcross, Ga.
  • Wisconsin Magneto, Milwaukee, Wis., and Anoka, Minn.

    • “We believe that more efficient and effective distribution to our valued dealers and retail customers will be the backbone of our service strategy going forth,” explained Steve Rugg, senior vice president of sales at Briggs & Stratton. “We have made these changes to our distributor network with these objectives in mind.”

    The distributor transition will occur in coming months.

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