Bruce Wilson & Company names Wilson chairman

As Bruce Wilson & Company rebrands as Wilson360, Bruce Wilson, the founder of the green industry consulting firm, has been named chairman.

Robert Clinkenbeard, the former managing partner, steps into new role as CEO.

“This is an exciting year for us as we celebrate Bruce’s 50-year legacy of leadership and introduce a new chapter in client services,” says Clinkenbeard, who became managing partner in 2021.

“Since Wilson & Co. began its journey more than two years ago, we have progressed successfully in many dimensions. We have further strengthened our client portfolio by being a highly relatable business partner, and we have grown our reputation and engagement as thought leaders worldwide," Clinkenbeard says. "Collectively identifying as Wilson360 brings agility closer to the core of our business, allowing us to generate more opportunities for our peer group members, clients and partners. Bruce shaped our growth as he shaped our industry, and he will continue to inspire our vision forward."

The Wilson360 brand elements will be rolled out over the next six months in a staged approach as part of a reveal campaign that will be featured at the firm’s annual client Thought Leader Retreat in July.

As chairman, Wilson will continue to be a strategic advisor for landscape business owners seeking next stage growth. Wilson received the National Association of Landscape Contractors’ Lifetime Leadership Award in 2021.

The Wilson360 rebranding will become official across the firm’s portfolio effective January 2024.