Brunt Workwear has formed a partnership with the New England Patriots, Gillette Stadium and the Gillette Stadium Field Crew.
As an official sponsor of the Gillette Stadium Field Crew, Brunt will provide its signature boots and co-branded apparel to the entire crew.
Founded five years ago with the mission to support the 35 million trade workers in the United States, Brunt's partnership with the Patriots and Gillette Stadium spotlights the field crew.
“We built Brunt for the millions of people who lace up their boots every morning to build this country and keep the engine running,” says Eric Girouard, Founder and CEO of Brunt Workwear. “I grew up watching the Patriots every Sunday with my family and my buddies, and I know that they can’t perform their best without the right crew behind them who makes it all possible. We’re proud to stand behind the Gillette Stadium Field Crew, and to keep them comfortable and safe while they’re putting in the work.”
The partnership will also involve game day activations this season, including three Brunt-hosted tailgates at home games like Sunday's opener against the Raiders, November 2 vs. the Falcons, and December 14 vs. the Bills.
“We’re proud to have Brunt on board as an official sponsor, supporting the hardworking members of the crew that make every game day possible this football season,” says Ryan Bjorn, field superintendent for Gillette Stadium. “From mowing, sodding, to hauling equipment, our crew works tirelessly to give fans and players a seamless game day experience, and Brunt’s gear is built for the job.”
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