Although Sun Valley Landscaping has grown and expanded its service offerings, the company will always remember its roots as a stone yard.“I think they go together,” says Paul Fraynd, CEO and partner of the company. “We want to make the supply yard a tangible extension of our brand.”
Now sitting on about 5 acres, the company carries mostly natural stone products, including products like street paver bricks, which have been used on actual roads. “We’ll buy that section of street and truck over the bricks and cobblestone that they tore out,” Fraynd says. “Reusing lots of that stuff is where we get a lot of it from.”
The company also offers quarry and flagstone commercially, which they source from all over the country. “We get the products from all over so having a unique set of things to sell defines it,” he says.
The supply yard isn’t just limited to stones, however. The company stocks anything that can be reused, including plant materials. “We have juniper roots here a local guy cut down and now they’re kind of a work of art,” Fraynd says.
The supply yard supplies products for other contractors as well as local do-it-yourselfers, but Sun Valley Landscaping is its biggest client. It currently brings in 23.5 percent of the company’s total revenue, which is just shy of a million. Sun Valley has also recently started a nursery that Fraynd is hoping will complement the supply yard.
“We want to have the same mindset,” he says, referring to how the business is run. “We’ll supply ourselves and contractors, and maybe the general public as well.”
Along with offering products, the company has created a unique outdoor space in the supply yard that the employees can enjoy. They hold barbecues in the area, which showcases an outdoor kitchen and several patios.
“We’re building a bell tower in memorial for Don,” Fraynd says.
Fraynd and Sun Valley’s hopes are that the supply yard and company will grow to be something special in the next 10 years.
“We want to make the supply yard like a tangible extension of our brand,” he says. “We’ve made a place here for our employees to enjoy. Just things that we’re thinking about that are growing this into something that will be special in 10 years. It being a destination place, the supply yard here, but also our company being a destination company.”