Viral visuals

Traven Pelletier works the social networks to promote his business, BLOOM! Garden Center and Elemental Design.

From a Facebook page to soliciting reviews, he recognizes the value of viral marketing. One venue that has been particularly successful is Houzz, a photo driven network dedicated to home design, inside and out.

Pelletier says that this season, two interesting projects surfaced because of his company’s presence on Houzz. “We have 350 photos on the site, and I don’t pay anything,” he says, relating how users can search the site to find inspiring designs using keywords.

“We put our testimonials on the site,” he adds, comparing it to a Pinterest image-driven format. Pelletier has invited clients to review his firm, which builds even more positive PR.

“We have 12 reviews on the site now, and when you search landscape design in our region, our company shows up,” Pelletier says.