Caterpillar enhances Cat Rentals for modernized experience

Launching at CONEXPO-CON/AGG 2026, the brand refresh and updated digital tools for Cat Rentals helps deliver a modernized experience for rental customers across the Caterpillar dealer network.

The digital enhancements offer more streamlined communication with a dealer, plus integration of telematics information provides better visibility into machine data for enhanced rental fleet management.

“It’s all about making the rental process easier and offering better visibility, so Cat Rentals digital tools can help our customers meet their toughest challenges more efficiently,” says Phil Kelliher, senior vice president, Cat Rental & Used. “What’s changing is the brand’s design and the way customers will experience it. What’s not changing is our commitment to customers, backed by local roots and global strength.”

Coming later this year, the new catrentals.com offers an enhanced search feature, plus an improved customer dashboard shows past, current and upcoming rentals for easier oversight. The self-service feature helps customers to manage equipment call-offs, service events and transfers. The site’s rental detail view provides customers with insights on utilization, telematics and billing, complete with the ability to customize notifications and alerts for improved fleet and business management.

Cat Rentals is now part of a connected experience ecosystem that integrates with cat.com and VisionLink. The redesigned rental management experience will also integrate the new Cat AI Assistant later this year to further help customers easily navigate the rental process.

“The Cat Rentals brand refresh begins at CONEXPO and will roll out new features and advanced technologies, such as the Cat AI Assistant, throughout the year,” adds Kelliher. “The future of Cat Rentals is now.”