Recently rebranded Central Pro Supply launches website

Central Pro Supply, the newly rebranded identity of Central Turf & Irrigation Supply, has launched its redesigned website.

“This website isn’t just a fresh look; it’s a full rebuild of an online platform to reflect who we are and the value we strive to provide,” says Anthony Luciano, vice president of sales & marketing. “We’ve streamlined the experience for faster access to the things our partners care about most: specials, new product insights, and real support from a team that understands the industry inside and out. We are also excited for the future phases of this new website when we integrate additional online solutions and experiences for our customers.”

Key features of the new site include a mobile-friendly design; improved visibility of monthly specials and promotions; expanded content about Central's solutions like technical support and business resources; dedicated sections for training opportunities and product launches; and up-to-date information on Central's 60+ branches in North America.

“This platform is built to be more than just a place to shop — it’s an extension of our partnership with our customers,” says Bernardo Luciano, president of Central Pro Supply. “We want every contractor who visits our site to find the resources they need to save time, grow their business, and feel confident they have the right partner behind them.”