Central Turf & Irrigation rebrands as Central Pro Supply

After 35 years, Central Turf & Irrigation is rebranding as Central Pro Supply.

“Rebranding after 35 years is both exciting and emotional,” says Bernardo Luciano, president of Central Pro Supply. “Our look is changing, but who we are remains the same. We’re still the family-owned company our customers have trusted for decades—focused on delivering innovative solutions that help them grow and succeed in a fast-changing world. As a former contractor I knew the need for a better distributor existed, and that core value will always continue to be the backbone of our organization.”

Over the past three decades, Central has served over 33,000 customers across the US and Canada. The rebrand from Central Turf & Irrigation Supply to Central Pro Supply is driven by expanding product lines, new services and the company's enhanced operational support. The brand of Central Pro Supply better represents what the company is today.

“Our customers are at the heart of everything we do,” says Anthony Luciano, vice president of sales & marketing. “This rebrand is a recommitment — to service, to partnership, and to the kind of hands-on support that only a family-owned business can provide. Central continues our dedication to being a one-stop-shop for landscape professionals and we wanted our brand to align with that vision. As Central Pro Supply we will continue to prioritize innovation, integrity, reliability, and genuine partnerships—providing the resources, support, and in-stock inventory our customers need to thrive.”

The refreshed brand will be rolled out across all company platforms in the coming weeks and months, including a new website, updated signage and digital communications. While the logo, colors, and name may be getting a fresh update, the company's core values and mission remain unchanged.