Primera names new CEO

Jeff Braun steps in following more than 20 years at DEWALT.

Primera has a new Chief Executive Officer.
Jeff Braun will take the role after 22 years as part of the DEWALT Industrial Power Tool team, a division of Stanley Black & Decker, during which he held 11 different positions. His most recent position being the vice president of sales for the U.S. Commercial Division, leading a team of over 300. Braun was the youngest person to hold that position at the company.
His team transformed their division into a top-quartile industry performer, posting back-to-back record years, said Michael Kropp, chairman of Primera’s Board of Trustees.
“Jeff is the right leader, right now for Primera Inc.,” Kropp said. “Jeff’s leadership, cooperative experience, relationship building and an outstanding background in leading successful teams, along with tremendous business development skills will help Primera, Inc.”