Coalmarch Marketing adds ROI reporting capability

Coalmarch Marketing has announced a new ROI reporting capability, a technology update that is expected to be available in Q2 of this year.

The update is for lawn care owners and operators using RealGreen as their customer relationship management platform across the U.S. and Canada.

The upcoming reporting tool is built to connect marketing activity directly to closed sales data inside RealGreen.  For lawn care companies balancing seasonal demand, rising acquisition costs, and multi-location operations, this level of visibility can support more informed decision-making. Owners and managers can assess which channels and markets are contributing to growth, where adjustments may be needed, and how marketing performance aligns with operational goals.

“Lawn care businesses are making real fi nancial decisions based on their marketing, but too often they don’t have a clear line of sight into the results,” says Jeff Davis, CEO and owner of Coalmarch Marketing. “This reporting is meant to give operators practical insight into what’s driving revenue so they can manage their marketing with more confidence.”