When Matt Noon, partner in Noon Turf Care of Hudson, Mass., was a junior in college, the mowing company he started in high school was getting to be more than he could handle.
Meanwhile, his older brother Chris Noon, a graduate of Seton Hall University, was ready for a break from his Madison Avenue advertising job. While home on a visit he took a look at his brother’s company, which was bursting at the seams doing more than $300,000 in annual revenue.
“Chris was looking for a business to buy at the time,” Matt Noon says. “He looked at mine and first sort of chuckled at it. Then I showed him my business plan and he became much more interested. He said ‘This would be a fun product to market and sell’ – and we hit the ground running.”
The two incorporated in 2001 and have run the firm as partners ever since. With a background in sales and marketing, Chris Noon recognized the value of selling more services per account. In line with that goal, Noon Turf Care launched a lawn care division in 2004 and the company quickly sought a solution to the traditional sales process. What they have – seven years later – is a $2 million company that hopes to grow 70 percent in 2008 thanks to its business model of selling lawn care online.
For more on the business model, read the January 2008 cover story.