EarthaPro launches software for small business landscapers

EarthaPro, a lawn care and landscaping business management software, launched in January aimed at small businesses with fewer than 10 employees.

“We believe small businesses shouldn’t have to overpay for complex software or settle for something incomplete,” says Peter Quan, technical cofounder. “EarthaPro offers a high-value, easy-to-use platform that helps owners see a return on their investment.”

Krstich and Quan, a couple and first-generation Americans, founded EarthaPro to combine Krstich's experience in the lawn & garden industry with Quan's decade-plus time spent as a full-stack developer at Microsoft and Capital One. Bootstrapping the business from scratch, they built EarthaPro using their own savings and vision. The platform is named after their cat, Eartha.

“We’re proud of the work we’ve put into EarthaPro and excited to offer small businesses a simpler, more affordable way to manage operations,” says Courtney Krstich, EarthaPro cofounder.

EarthaPro is expanding operations in the United States by hiring and building within the country. They are also working on a free tier that will be released late February.

The software starts at $60 per month with a free trial, and it features admin or user accounts. Features include customer relationship management tools like the list and map views, a job costing and pdf form for estimate and proposal creation, scheduling and invoicing tools. Users receive an EarthaPro account manager for any questions or issues.