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Almost 30 years after Stockholm, Sweden-based Electrolux bought Husqvarna, the company announced on Friday that it intends to separate Electrolux Outdoor Products by dividending it to the shareholders. Electrolux Outdoor Products currently includes a division for professional products with major brand names such as Husqvarna, Jonsered, Partner, and Dimas, as well as a division for consumer products with major brand names including Husqvarna, Poulan, Poulan Pro, WeedEater and Flymo. The new outdoor products-focused company will be listed on the Stockholm stock exchange no later than mid 2006.
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The name of the new company will most likely be Husqvarna as Husqvarna is the company’s strongest and most well-known worldwide brand. The new company will have annual sales of approximately $3.7 billion US dollars and 12,000 employees worldwide.
“The reason for the separation is that Electrolux now wants to concentrate on its core business – indoor products/appliances – and give the outdoor business the opportunity to focus on its own continued development and success,” noted Husqvarna North America President David Zerfoss in a press release on Friday. “This will strengthen us as a company.”