BEATRICE, Neb. – Encore Power Equipment announced today that it has launched a new mower line, expanded its distributor network and has a new advertising slogan.
“We are excited to offer our distributors and dealers this new, more powerful mower,” says Encore President Doug Tegtmeier. “It promises to be the workhorse of most commercial mower fleets.”
Encore’s new distributors include EDM Distributors, Agawam Mass; Beaver Valley Supply, Denver, Colo. and G.C. Duke Equipment, Burlington, Ontario.
The company’s new advertising tagline is “Encore Power Equipment, serious red mowing machines,” which refers to Encore’s all-red mower bodies.
“Since we recently changed all of our mowers to a totally red body, we liked the idea of branding our color,” Tegtmeier says.
Encore also announced that it has hired a creative lab based in Lincoln, Neb. called The Minnow Project to handle the manufacturer’s advertising and marketing.
“We will take a more integrated approach to our marketing,” Tegtmeier says. “The Minnow Project will allow us to make sure we reach our target markets with an effective and consistent message.”