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BEATRICE, Neb. – Encore Power Equipment wants contractors to start typing seriousred.com into their Internet browsers to be connected to the company’s new Web site – and for a chance to win free use of a new Encore X-treme mower for a year.
Rolled out earlier this month, the redesigned Encore Power Equipment Web site features a new comprehensive parts catalog, easy online instant warranty registration plus complete product and company information.
“Encore has taken a new marketing approach to brand their company, which includes a new tag line: ‘Serious Red Mowing Machines,’” says Carol Jess of Lincoln, Neb.-based creative firm The Minnow PROJECT. “We wanted to make sure the Web site was compatible with this new branding initiative and Encore also wanted to add some functionality to the site with a parts lookup and more useful information for their customers.”
Additionally, customers that visit seriousred.com will, for a limited time, be able to enter a contest to win the free use of an X-treme mower for a year, among many other valuable prizes. “We want everyone who comes to our Web site to win,” said Doug Tegtmeier, Encore president. A handy pop-up registration/entry form is available to anyone who goes to the site.
The X-treme, Encore’s powerful new mower that offers larger wheel motors and tires plus a 10-year deck warranty was added to the Encore Power Equipment line last fall. “We are excited about the new X-treme and we think this opportunity to win one for a year will create a lot interest in the mowing world,” Tegtmeier said.
Encore is expecting positive feedback on its Web site’s new look and suggested contractors visit regularly, as new surprises will be added to the site beginning in April.