Envu updates turf and ornamentals marketing activation team

Envu has updated its U.S. Turf and Ornamentals Marketing Activation team, as industry veteran Bill Roddy joins Envu as the next lawn campaign activation manager. Meanwhile Chad Noyes transitions into expanded leadership roles within Envu.

Roddy brings more than 20 years of marketing and sales experience across the lawn, landscape and golf industries. Most recently, he served as the group brand director at North Coast Media, where he led brand strategy and drove revenue growth across multiple business channels. His background includes senior roles in publishing, agency leadership and international marketing.

“Bill’s deep understanding of the lawn care industry will help position Envu as a trusted partner in driving customer growth and success,” says Jessica Rasmussen, head of marketing activation, U.S., Envu. “Meanwhile, Chad’s focus on Ornamentals and Mosquito Management will strengthen these vital segments and help deliver greater collaboration across our teams.”

In his new role, Noyes will serve as the campaign activation manager for the mosquito management and ornamentals industries. Noyes previously contributed to the lawn sector at Envu.