Excel Industries Partners with IHI Shibaura

Excel Industries, manufacturer of Hustler Turf Equipment, and IHI Shibaura Machinery Corp. (ISM), entered into a long-term strategic partnership. The partnership will enable Excel Industries and ISM to collaborate on marketing and development of multiple products and technologies.   

Innovation and manufacturing excellence are shared attributes of Excel and ISM, and both companies will benefit by combining complementary strengths, resources, and technical expertise. 

“We are excited to partner with a great company like Shibaura, as this will allow us to bring valuable new products to our customers” said Paul Mullet, chief executive officer, Excel Industries. “Shibaura has a tremendous knowledge base in diesel engines, four wheel drive systems, and reel mowers, while our strengths are in zero-turn rotary mowers and hydraulic drive systems.  Without question, the collective strengths of Shibaura and Hustler Turf Equipment make us a powerful team, and we are moving forward together.”

“We are very pleased to partner with Excel Industries, as they are one of the leading manufacturers of zero-turn mowing equipment, and they have a great presence in the turf care machinery industry,” said Takashi Nishimura, president and chief executive officer, IHI Shibaura Machinery Corporation.  “We believe that our strategy has tremendous potential, and we anticipate robust business development as we demonstrate our competitive edge now and in the future.”

Excel and ISM have started implementation of a marketing and development strategy, and will introduce several new products in the US and global markets in the coming months.  The strategy also includes joint development of future products across a wide range of markets and product categories.  

Additional information about Excel Industries is available at www.hustlerturf.com. Information about IHI Shibaura Machinery is available at www.ihi-shibaura.com/english