Exmark Launches New Lazer Z Web Site

Landscape professionals awaiting a glimpse of Exmark's new Next Lazer Z mower can get that and more at www.nextlazer.com. The new Web site includes 360-degree views, video and photos of the Next Lazer Z, as well as an overview of new features and interviews with several of the Exmark employees behind the development of the mower.  

"Exmark believes landscape professionals must experience the Next Lazer Z to really understand and appreciate the new user-friendly features," said John Cloutier, Exmark senior marketing manager. "We've tried to create an experience online that allows users to examine, from every angle, the Next Lazer Z before ever stepping inside a dealership."

Web site visitors can also request information about taking a demonstration at a dealership. The Next Lazer Z will be introduced at select dealerships in November. The mower will be available for purchase across Exmark's network of 1,500 dealers by the end of 2008.

Exmark, a manufacturer of commercial mowers, unveiled the Next Lazer Z today at the GIE+EXPO in Louisville, Ky. The Next Lazer Z is an evolution of Exmark's core product, the Lazer Z. Three years in the making, the Next Lazer Z includes dozens of enhancements designed to reduce maintenance, improve traction and handling, and make the mower safer and more comfortable for landscape professionals.

To learn more about the Next Lazer Z, visit www.nextlazer.com.